SteelTrap captures every sales action into a tamper-evident ledger, enriches it with call intelligence, and surfaces accountability gaps before they cost you the quarter.
The instant a rep changes a lead, logs a call, or closes a deal, SteelTrap writes it straight into an append-only ledger before any business logic runs. Nothing is sampled, summarized, or dropped.
Each event is sealed into a SHA-256 hash chain that links to the row before it. Change a single field and every hash downstream stops matching, so tampering is provable, not just unlikely.
For completed calls and lost deals, SteelTrap captures the transcript and extracted intelligence and attaches it to the exact ledger event. The number and the narrative live in one place.
Strong fit on pipeline visibility. Buyer pushed back on per-seat pricing, asked to loop in their RevOps lead before signing. Rep committed to a tailored proposal by Friday.
The accountability engine evaluates each event as it arrives. Stage skipped without a call, lead left untouched, deal lost with no reason code, discount over threshold. The gaps that quietly cost you the quarter get caught the moment they happen.
Critical violations post to Slack immediately. Everything else rolls into a 6 AM digest, plus untouched-lead and overdue-task sweeps. Managers start the day knowing exactly where to look.
An MCP server exposes the whole ledger to Claude, read-only. Ask a question in plain English and get an answer backed by real rows, generated SQL, a 10-second timeout, and a row cap. No exports, no guesswork.
select owner, count(*) as deals
from lead_events
where event = 'won'
and week = current_week
and lead_id not in (
select lead_id from lead_events
where event = 'call_logged')
group by owner;| owner | deals |
|---|---|
| Scott Saluga | 2 |
| Luis Alvarez | 1 |
Alerts land in Slack, answers come back through Claude, and the record runs on infrastructure built for reliability.
Pipeline, rep performance, and every flagged gap, all derived live from the immutable ledger. Managers stop reconstructing what happened and start acting on it.
See how SteelTrap captures, proves, and governs every sales action across your team. Private, by company invitation.